The Region’s Most Trusted Material Handling Equipment Dealer.
Since 1953.
Find Your Industrial Equipment Needs & Services with Morrison
We are a B2B material handling equipment dealer helping local manufacturers, distribution centers, warehouses, and growers move, lift, and store products and materials with greater efficiency and higher productivity to accelerate their success. Discover our equipment and services to find your solution.
New Equipment
Material handling equipment including new forklifts, MEWPs, utility vehicles, reach trucks, and more.
Used Equipment
Check our inventory of affordable used forklifts.
Rental Equipment
Rent forklifts, scissor lifts, and other material handling equipment, short and long term.
Forklifts and Equipment Service
Service for all brands of forklifts and other material handling equipment.
Parts
Parts for all brands of forklifts, industrial floor cleaning equipment, MEWPs, and more.
Warehouse Products
Pallet rack, walkie pallet handling, small parts storage, mezzanines, design and installation, and more.
Sweepers & Scrubbers
New PowerBoss, Nilfisk Advance, FactoryCat, and Kodiak walk-behind and rider sweepers & scrubbers.
Fleet Management
Systems Analysis® planned maintenance, Total Maintenance & Repair, and/or Maintenance Logistics: MX programs.
Forklift and MEWP Operator Training
Forklift operator training courses, online, in-person, and on-site, train-the-trainer, and more.
Why Choose Morrison
Specialized Material Handling Solutions for Every Industry
For over 70 years, Morrison Industrial Equipment Co. has provided specialized material handling solutions to a diverse range of industries. Our experienced team understands the unique needs of each sector and customizes equipment and services to enhance efficiency.
Customized Equipment & Facility Optimization
Whether it's custom pallet racking for manufacturing facilities, reliable forklifts for warehouses, or ergonomic workstations for manufacturers, we partner with each client to maximize productivity.
A Holistic Approach Focused on Productivity & Safety
At Morrison, we recognize that material flow touches every aspect of operations. An optimized system not only improves output, but also ensures the safety of a company's most valuable asset - its people. Our holistic approach assesses each facility to recommend processes tailored to its infrastructure and workforce. We then design and implement customized solutions leveraging our extensive product catalog. From initial consultation to ongoing maintenance, clients have a single point of contact for their material handling needs.
Our Full-Service Branch Locations in Michigan & Indiana
Browse our full-service branch locations across the Great Lakes region. Each branch is strategically placed to ensure fast access to parts, maintenance, and material handling equipment.
Industries We Serve
Manufacturing
From craft manufacturing to mass production, manufacturing plants handle raw materials and finished products that need to be moved efficiently during various stages of production. Morrison’s regional service network guarantees minimal downtime via emergency repairs, preventative maintenance and operator training.
Warehouse & Distribution
The key to success for warehouses and large distribution centers lies in optimizing storage density, material flows, inventory accuracy, and labor productivity. The Morrison Industrial advantage comes from decades of experience tailoring material handling systems and warehouse layouts for maximum efficiency.
Agriculture
Forklifts are essential across agriculture, from farms to food distribution facilities. Our durable forklifts, telehandlers, and utility vehicles support safe, efficient material handling in both outdoor and indoor environments.
Lumberyards & Building Supply
Forklifts are vital in lumberyards and building supply stores. They efficiently move heavy materials like lumber, pipes, and bricks, which would be hazardous for workers to move manually. well. By transporting materials that could injure workers, forklifts improve both safety and efficiency. From unloading trucks to preparing customer orders, forklifts are indispensable due to their sturdy lifting ability and versatility around the storage yard.
Construction
Forklifts play a vital role on construction sites by safely lifting, transporting, and unloading heavy materials like lumber, bricks, and pipes. Their strength and maneuverability help improve efficiency, keep projects on schedule, and reduce the risk of worker injuries from manual lifting.
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